WHO WE ARE

Our Vision

We Believe Our Children Are Our Future

NEED's vision is to be a catalyst for change that transforms the outcomes of our underserved youth in the Greater Pittsburgh area by developing college bound, civic-minded leaders. We are directing them on the right path through enrichment programs, mentorship, career development, educational trips, scholarship assistance, and socially impactful activities. We are determined to eradicate the factors that lead to systemic poverty by creating safe learning environments and by giving them every tool to succeed. Together with the support of families, churches, alumni, corporations, and in-kind donations we are investing in our youth to ensure the growth, longevity, sustainability of our future and the strengthening of our Pittsburgh region's economy.  

Who We Are

NEED is a nonprofit college access program which is a lifeline to many young people who otherwise would not have had the guidance and resources to gain invaluable life skills, pursue higher education, and embark on a brighter future by obtaining financially successful careers. Many of our recipients are the first in their families to attend and be graduated from college which is a key component to ending the cycle of poverty and becoming powerful contributors to their families and communities.

Over the past 60 years, NEED has been a pacesetter to overcome historical disparities that have left minorities and the underserved at a tremendous disadvantage. The organization has developed a legacy that includes valuable college and career access for our region’s youth, as well as powerful mentoring and workforce diversity programs and an established educational tour to Historically Black Colleges and Universities. NEED has seen remarkable growth in our efforts to address many of the barriers to higher education through the growth of these programs and services. We have plans to expand these programs further to reach even more students as we continue to Build On Our Legacy for years to come. NEED has done so much for so long, with so little, we are now qualified to do anything. "It takes a village to raise a child" and we are grateful for all the charitable contributions which have allowed us to be the change agent in our youth's lives and making Dr. Martin Luther King's "I Have A Dream" become a reality.

Dr. Marcia Sturdivant - President and CEO

The Heart and Strength Our Leader 

Dr. Marcia M. Sturdivant is the President and Chief Executive Officer of NEED since 2013. Dr. Sturdivant received her doctorate in Educational and Developmental Psychology from the University of Pittsburgh, where she is an Adjunct Faculty member in the School of Education, Department of Afrikana Studies. Dr. Sturdivant holds a Master’s Degree in Criminology/Correctional Science from the University of Detroit. Dr. Sturdivant is an Assistant Professor, with appointments in Department of Humanities and Behavioral Sciences and Education at Point Park University. Dr. Sturdivant lectures extensively on both the local and national level on barriers to higher education, racism and its effect on child development, family engagement practices, spirituality in treatment, and culturally-based intervention strategies. A recognized leader in the field of child welfare, education and developmental psychology, Dr. Sturdivant has been a repeated participant and research panelist of the Oxford University Educational Roundtable, Oxford, England and a contributing author to the National Association of African American Scholars Monograph series. Dr. Sturdivant is the recipient of numerous local and national awards. Most recently, Dr. Sturdivant’s unwavering commitment to helping those in need was recognized with her video biography recorded by The History Makers which is now archived in the African American Oral/Video History Collection in the Library of Congress, Washington, D.C. 
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